“Few industries are as vulnerable to negative media as restaurants/foodservice. Crises become highly visible events that can blow up the Internet and grab headlines within minutes. Today, more than ever before, every brand needs a quick response plan ready to go. Blink OnDemand is turnkey, affordable and enables any size company to create and execute a comprehensive crisis PR response plan.”
Neil Culbertson-President and CEO,
“As in-house resources contract, communications professionals need tools that are quick, intuitive, readily accessible and effective. Having run crisis communications for some of the world’s largest food and beverage brands, and for gas and electric utilities, I know a quality, relevant tool when I see it. Blink has cracked the code.
“Having been at the forefront of a high profile crisis situation at Earthbound Farms, I know first-hand what a logistical nightmare an effective response and recovery can be. After seeing Blink in action, I have no doubt this is an ideal crisis communication solution for any fresh produce company, large or small. Streamlining the process is everything in our industry.”
New Star Fresh Foods
“Every organization, regardless of size or mission, needs to be prepared to respond to a crisis quickly and effectively. As an international environmental non-profit, our stakeholder base includes donors, supporters, partners, volunteers, employees, media and others spread across multiple continents. Blink enables us to work online, in real time, as a team, problem-solving and communicating with our stakeholders at the speed of social media–a must in today’s world of instant outreach.”
Sally Esposito-Director of Marketing & Communications,
“Having had the privilege to lead consumer products associations in Outdoor Products, Housewares, Toys and Furniture, it’s my job to present strategic solutions to the membership that represent true value-add. Crisis planning and response is a top priority for every firm that values its reputation and customer base. Blink OnDemand Crisis PR represents the most innovative, and affordable, solution available for developing and implementing a crisis PR plan.”
High Point Market Authority
“Food companies are particularly vulnerable to the influence of social media. Whatever the issue, food manufacturers need to be ready to take action immediately in the court of public opinion to protect their brand, their franchise and their good name. Blink OnDemand Crisis PR software acts like an experienced desktop coach leading you through every step of the crisis planning and response process.”
Cherryvale Farms, Inc.
“Reputation is everything in the health care field. As practitioners, we need to focus on the health of our patients and of our business. Blink OnDemand Crisis PR software gives us the toolkit to prepare and activate a plan in the event of a crisis. It’s a thorough, step-by-step solution that requires no special expertise, just an understanding of your own business. Think of it as inoculating your business from crisis fallout.”