CHICAGO [January 17, 2018] – Blink OnDemand Crisis PR™ today debuted the world’s first-ever crisis PR planning and response software system. Company President Laurel Kennedy described the software system as “ushering in a New Age for crisis public relations. One where any size company can access all the necessary crisis PR expertise and tools, on their own terms, at their own pace, with their own people, for a fraction of traditional agency pricing. We expect Blink OnDemand to do for crisis PR what programmatic did for advertising—disrupt an outdated model.”
The cloud-based system coaches users through a methodical, step-by-step process ranging from team role definition to risk assessment, from spokesperson training to stakeholder identification, from media response to reputation recovery. Available 24/7 from any Internet-enabled device, Blink OnDemand Crisis PR software includes an array of practical tips and pointers, detailed instructions, helpful templates and starter copy so even novices can follow the model and develop a comprehensive crisis PR plan that’s ready to activate.
“Companies spend a small fortune building their brands, and then fail to protect them from a crisis. The Blink OnDemand Crisis PR system acts like ‘brand insurance’, enabling the company to stage a thoughtful, multi-layered response to a media crisis, minimizing its duration and impact on the business and the brand,” said Kennedy.
Developed by industry veterans Laurel Kennedy and Paula Hahn, alums of agencies including Edelman, Ketchum and Porter Novelli, Blink OnDemand Crisis PR distills 50+ years of communications expertise into a system comprising methodology, process, worksheets, tutorials, editorial and examples designed for team execution.
Blink OnDemand Crisis PR is a crisis communications company harnessing the power of technology to provide clients with cutting-edge software solutions, support and related consulting services.
To arrange a product demo or for additional information about Blink OnDemand Crisis PR, contact Laurel Kennedy at 847.423.2443, email lkennedy@BlinkCrisisPR.com
or visit the product website www.BlinkCrisisPR.com
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